Transfr events
Role: Full-time Senior Designer Timeline: 2024-2025 Team: Marketing Tools: Figma, Creative Suite (Illustrator, Indesign, Photoshop, Dimension)
2025 XR Futures: transfrinc.com/xr-futures 2024 TFF: transfrinc.com/transfr-film-festival-2024
Transfr, Inc. is a workforce development technology company that leverages virtual reality (VR) simulations and AI-powered digital coaching to support career exploration and hands-on workforce training. Founded in 2017 with headquarters in New York City and Salt Lake City, Transfr partners with schools, employers, and government agencies to prepare learners for high-demand careers in manufacturing, healthcare, construction, and other skilled trades by expanding access to career education.
At Transfr, I developed comprehensive event brand strategies to engage the educational community, generated new pipeline opportunities, and elevated brand positioning.
In collaboration with the VP of Creative & Brand and the Director of Events, I developed the visual identity for Transfr's 2025 XR Futures customer conference, creating a cohesive event brand that spanned digital, environmental, and promotional assets.
XR Futures 2025 was a two-day conference in New York City that brought together educators, policymakers, and workforce leaders to explore how extended reality (XR) technology can address workforce development and skills shortages through immersive learning experiences.
This overview highlights the XR Futures brand system, showcasing the event logo, core graphic elements, and the visual language developed to establish a cohesive identity. The system was applied consistently across a range of branded touchpoints, including digital banners, an environmental pull-up banner, and a prospectus, ensuring a unified experience across both print and digital media. Introducing transparency to Transfr’s main 3D brand elements connects to the event's forward-looking theme – referencing a fortune teller’s crystal ball. An atmospheric background image depicting two rivers converging along the New York City skyline serves as a visual metaphor for innovation, collaboration, and the convergence of ideas shaping the future of work.
The 2024 Transfr Film Festival showcased how virtual reality (VR) can transform career exploration, workforce development, and education, highlighting innovative approaches to bridging the gap between classroom learning and skilled careers.
Under the Art Director, I conceptualized and designed the logo for the 2024 Transfr Film Festival, establishing the visual identity for the virtual event and webinar series. Transfr's Film Festival logo was custom designed using "24" as a projected graphic element to evoke the experience of film projection and reinforce the event's cinematic identity. Transfr's signature 3D geometric forms and colors were included to maintain brand consistency.
Designed the swag box, digital advertising assets, and Zoom backgrounds. The halftone treatment and film-inspired graphic language, developed by the Art Director and a Mid-Level Designer, were incorporated throughout to ensure visual consistency.
Swag items below were designed by the Mid-level designer.
