Magic Bus USA

Role: Freelance Art Director & Senior Designer Timeline: 2023 - 2025 Tools: Creative Suite (Illustrator, Indesign, Photoshop)
Website: www.magicbususa.org

Magic Bus USA is a U.S. 501(c)(3) nonprofit that raises funds and awareness for the Magic Bus India Foundation, helping children and young people break the cycle of poverty through education, mentoring, and life-skills programs.

For the 2024 and 2025 Magic Bus Galas in Houston, I directed and designed cohesive event identities that strengthened the organization's visual presence across print and digital platforms. The refined branding reinforced donor confidence, communicated the mission more effectively, and supported fundraising efforts by creating a polished, mission-driven experience.