Kamwo + Meridian Herbal Products

Role: Full-time Designer Tools: Creative Suite (Illustrator, Indesign, Photoshop) Website: kamwoherbs.com

Established in 1973 in New York City’s Chinatown, Kamwo Meridian Herbs is the East Coast’s oldest and largest Traditional Chinese Medicine (TCM) dispensary. To stay relevant and better appeal to a Western audience, Kamwo and its sub-brand, Meridian Herbal Products, required a comprehensive rebrand.

At Kamwo I led the brand modernization for Kamwo Meridian Herbs, the oldest and largest Traditional Chinese Medicine (TCM) dispensary on the East Coast (est. 1973), repositioning the 50-year-old institution to effectively engage and expand market share among Western consumers while maintaining its legacy authority. Standardized and applied the updated brand identity across digital assets, executive welcome kits, and primary product packaging. In addition, I developed complete visual assets for the proprietary Meridian sub-brand product line, including Meridian Pro granules and Meridian Remedies capsules. Designed end-to-end packaging labels and comprehensive product guidebooks to support retail presentation and practitioner distribution.